必读网 - 人生必读的书

TXT下载此书 | 书籍信息


(双击鼠标开启屏幕滚动,鼠标上下控制速度) 返回首页
选择背景色:
浏览字体:[ ]  
字体颜色: 双击鼠标滚屏: (1最慢,10最快)

广告心理战

_8 王玉成、韩天 (当代)
00SN NN/f&TYHQ /f(WjNSTl>m
N/f&TYSP aSbKQ vlR r`S4Y0
00u(WNfMR HQaN NpN;Nv>yO0WMO TQQ[/f&TbN 90vpN;N/f(usёbNv aSbKQ[NcbvS^/fN T7hb-N00[OpQlQS(WYNf5}lfcNvpnoS_-N _]\hN_ N*YTt N/fSNNyEe\O^
vY` (W ~~[ Bg_{vQN{hb
N w00 bN@bv gS-N gNMO/f_tf[[ ncNh:y YN-pN}lf /f:NNlXb*NNv0WMO0'`T"[ _NN@bvck/fYN[S [OpQ -pNNMO}lfvSV& & bcS [^evzz0lRb/f~vv_aNSLf^& & N/f;NvsQ.& & YgMO_tf[[@b NZ HNNN'Ybhy-pN5_y1v}lf (uaS/f:NNf]Q_wN0
00Nvce v^ NyGY0'Y[wS N/fGY*` YBg0 NS`v 6q bNs`Np FObNfs` gR-pN tS NNf5}lfegf]vN& & 
00 Te [OpQlQStS%`@w(WeNBg_
N'Y{v^JT gR:N勂Sv}lfQX Q5vb_a N8T_NNpwbNvN0
00dN}lf YvQ[FUT_NNf5vNegT~[0
00JeanPatoulQS(W^JT
N1\NvS;T[ylQSQSvZ
OJOY 4l /fhQNLugf5v4lNvS00N[SP[{lQScQNyNASCQNgv{ SN[lQScQN00(WNNspb wegv^^_`)Y_0
@wvPPp
00vS_ g(uv,{ N*Nbeu 1\/fw TNXQb S'Y[TNqQ Tb:NgNyNTv1r(u0
00
0 0v7u;NnboKQbKQvZS 1\N^b:NVCNvQ[V[NN_-N7uNvvPa ~gNzfm0RN[lkSv:_p Nn V:NNf(WNoGr-N OO0WWY
NNN g btSlzlk N/f NN~~HeN O_[lkSoNP0
00vnx NN[N_v-NvvPP;`/fEQnNON NNvNN{mSsQl NNh`@w]_Nb:Na]vPPN7hvNir !jNvPP_NbNNNL:NvN*N_ YgvPPNY``0WeU\N N]vER Ns^fяNve_ TNNcPN7hNT v^JTNN ]YUOYUOU"k NS/fYUOYUON]vΘ00)R(u TN bNvel (WN_Y YFUN Nbe{fm v0RNASt^N yelMb|~S0(W N/OcJulesAlberti (WN!kNLu'YbNT NN~vёD,gbzv SbShy ^JTlQSEndorsementsInc /fgRN|~Se_~%yelvlQS0
00N(WX(u TNe dNNNNQ N]v^JTNY NAmveHhKbLmr v0R]_NnxO Nu:Nbk N/Oc[NNSOQzz\gdvNg:N Nn0
00NcQ S_N*NNN N[v`^Q\Oe `HNSNuwQ g gRv\OT+RNS`HNvObTvMR}6q gYN[~bNcPv^JTe_h:y`u FO/f=\{NN(WNMRh:y Nb[S_\ONVN y^ NtS]~Yu Nm;RvpSa v^NmSvQq_T0FOyV{euv^ N/fe@b Nv [NN gS_tv$aNZOeg 1\8^8^ONuvSvHeg0
00(WN~N
Nb NyV{euKNT e0W~`ON*NfJT (WO(uNV{eue `ON[(NaNN Yg`Ob`OvFUThi_N [ b/f N 1\O gYNjb_ bw_M_
NT NO gNbNeHe'T
00@bNc:W*Y'YN ge_NO_vQS )\]v^:W T'YOSsTv4l^JT 1\g_(W;ub
NQsc@wNS5vZf00FUNN@b ^gv/f YsYNэ@\ O`N`'`0Wbp勂SLrv4l0WN T7hvt1u r6R N YgN~yr\O^JT!jyr?Q _NO_w NovS^0'YYpeN@br{QvNBgyrE\Y y N[r{Q~yrvN` gLeaTb_0
00[N^JTNeg g_N/fgVv1\/fNm9v^SQ NNvU}Y__N'YOSsT gQeQ $\vQa/fbRv^JT [f(W
N N'YOv wl/f N T0
00S_NMO^JTFU(W:NN[TSFUMR_~~bDd^JTq_Gre @b gv^ofSwQ][nYS_Nbkm1vsYXz@wNNkkN w1\wS N/fnf(e 0
00~g^JTFUBlSwQ]\@b gv:Wofbd bc
Nnf [(uv[wQTN,[^8^vRv0thV0Lh
N-N.Yvv_Nyp \OkNvRbc
Nh([E\ g nbo6rNvrRz@w{USv00MOpokNvBettyFurness NvQEQn gRvU uR6qvho _NVdkN^b:N^JT
NgS"kvoXTKNN0
001\v0mS4lN{|ve(uT_N gf:yNNNv\O(u0 gN1\f\ONN*N[0NNNNNz@w-N
N>yOAmL gpvYsY\Omcv^JTe el_0RN,m9v T0
00FOYg{|xQWvYsY\Ombvv^JT S^tSvS_o}Y `S'YYpev-NB\6~YsY (Wy`Q N FOPNNb{|NR:N]v T{|0
00 S_bN`=\Rl `bNa_@wgyNvNTc~RN
N8nvNNe eb_-N_NRNpw T)RTbNvΘl (Wa`eb 1\NQ]'YvNN0
00 4l} NS ^JTFUN(W(uTyV{eue N[(NaYt _{Oc(WONO gvVQ Mb g gR0
-------------------
,{mQz0'Ylb[N9_4t~[rTI
N0~b[N [
00-NVvNSSb gv>ew [(W/f_*Y| @bN NYhQb0vNxda_N/f gv>ew 6q tS/fxdT?Q/fT?Q xd_*NNGr!j| NY Nxd0@bN(W gv>ew KN gNy Nweuv z  wQ0
00 ^JT\O:NSFU[m9@bLvN2Nl;mR _N^wQY gv  wQ  >ew N*Nek (W gvP[KNT_N^HQwwQ0}vN _N1\/f~b[N [ NMQ[[r9_4t l Nv4\,\`ofSu0
006q vhf~b vP[w (Wm9-pNL:N
N k*NN@bnbovrNkQ0eS/fSw0q_T0QV{0-pN _NSS/fO(u0
00Y-pN}lfy'YQ[ 6rNS/fSw \i[S/fq_T +YY$NNqQ TnboQV{N-pN 6rNS/f;NvO(u0
00HN ^JTvzz^lbT
00fUOQ(Wm9-N g@b^O(u {^O(u -N^O(u NS^O(uI{I{ bNvzz[TN*NSOLl /fLV{euN^JTV{euSQv _{(W^JT\OKNMRReQnx[0
00[w9_4t
00 gNy%{QT/f~O'YkN(WNMRe NTe(uv%{QT YY_6q/fO(u FO(W5u^JT bNtS w0R#kUrv8r8r v'}0R.U^pNYYSOeP~*Y*YT0
00/fN*N[8r8rv^JT vv/fON:NKNR` N-pNyNT h*Y*Y[[[vsQ`0
00vY|_N/f*NNN$OK{vNT ?Qz/f[v;NO(u FOYYtS;Ncu@g'YCg0@bN N,vY|TLrGWN;N^JTNYYl gYYvOO(u[/fNycknxv b0
00%fpQzzhV^JT-NvNS  YP[ *NzzhVpN_}Y  0SNOrk NQvN+Yz;RbgpN N dkeN_v NN/fzz V:NevYP[_-N_NEQn@wvU`0
00@w>yOvo 7usYs^I{v_evb4Y N/f Y7usY_N_YRbY[RN ~gO_Y O~
NvNkN:Nl[avNT _N~~(WvQ^JTGrR6rNvr0
00YsOmSQ^JT-N8r8rvS sOw~ xjmmc|NS~[NUpvgs NNNNTyr'` fXmN)nvll O_:NNY:NNkf[fS[SbR0
00~bQcknxv[akeyman/f gHelvsQ. &TR N/fN PRJS 1\/f_ReR0
00NHN/fKeymanKeyman/f[gTQV{@bq_TvN HN /fKeyman
00NtZ?QvY|eQ;Sb:NO KeymanS/f;Su _NS/fbX b/fvQNN0YgSNcknx0W~bQ/fwckvKeyman v^NHQ gNN Rte*Nc]\OSOkz)R u/f4l0R nb0
004t/f9_~w,Tv w _NOUa TMReg Ua T NN[/fw0
00wY/fUa TYwV:Nw a0RNя }Yv4tX_N^/f\Ua TSbw ^JTvQV{^ g7hvTlD0
00[wv4tX NOV:NfT[ b:NNym9 HN [[hQ NaPNv[r`HNRbT9hnc[u NovSR bNSN 
00~[rTI
00(WS~nvOePem^:W
N TLrORPNgO:NcPNir (W5u
NNvQm9l /f gO^\N
NNvNir [N
NNt^~v-Nt^S gvQN[vER FO[t^{NRNow!jNvQR0
00eTLr ~Xk g:gSXN OQt^{N]bvvPa  hTmSQl NO?QjlCSN NO?Q?QsY` [NOePemv^O(u NuNvS_'Yvq_TR0
00(WNmNKN TLrORPE\,{N 1u~XkWSb s0
00_N/fORPbc7h^JT;N /T(uhgpb~vSV [ ^g1uhgpt^{0eP^vb_a =cVt^{m9v_ OTLrb_at^{N NQS/fN*NvTLr0
00FO[ NTIv[r`HNR/flx c4Y/fNvQS0
00eR:NOpg Nekwm)Yzz eN9eS[e SNte]0w@bvq\ Nl4ll gffSNQg0
00(W^JTl
N ~b[N/f,{N*NsQaS [/f_cknxSv,{NbS01\a/fNb YTv4Y _$NbSv^(u S/f ,{NbSS/fNHNbT
00,{NbS
00~b[NN [ MbYSbRvh,TOv_up NNNL gHevl0
00Sv b g vzzNNHNv^ N ;Nv/f[owNR
^v TNqQ#01u[ R
^SNSl_-Nv NnNb0y$R`b_ ck/fS^yvWw0
00N[
N (Wm9TiRveN Y-pNL:N_Nvnx/fWN bU"k v^^wvN[0
00@bN [N^JT\O (W~b[NKNT1\/fz=\hQRS[ N0R g0q_Tm9vvv0
00HN vzzYUOMb[bTg;Nv1\/f _-N8^X[m90 sSz(Wm9vz:W cQFUT@b&^egv )Rv 6qTQ\)RvplSbm9 NNSm9v TNN clHes0
00wmNmS|
N^Neg Nv\]QX b.^Rm9Q4YvQ\4\,\vb4YvQ\N[0(WvQ^JTGr bN Ne w0Rm9V4YvQ\ (Wu;m0]\OI{Ty:WT@bx0Rv4\,\:Wb v^1uwmNvOSR gHeQy|`Nv0
00SN w0R[/fNJT+R4YvQ\v4\,\ZP:NFUT)Rv v^bR0WNm9LNl0Vdk sSO^:W
Nb4YvQ\vmS|aegaY [N6q(W*N:SWHTr`S4Y0
00S m9)Rv/f^JTBlv8h_ LNXT^e;Rbr m9@b-pNvv^^FUT,g /fFUT,g@b&^egvyy)Rv0(W^JTlv z bN^-N_RNm9)Rv
N ^VS_FUTvyr'`0
00cO)Rvve_ gYy 'YSOSNR_N[(v wv NS_tv N*Neb0
00[()RvvW@xeg^JTv[(]_ S_y]_[m9wQ gaIN bwQ'`e [1\SNb:N:_ gRvBlp0
00w)RvR/f~LRR0S,g T(SvNTNu]_ v^ gm9vO vQ-Nnx g]_X[(W0
00_t)RvR/fm91u;NvaNLu SQ[N/f&TU"kgyNTbgyNT/f&TTN0
00Ym98^OvO[TLrvNTk}Y 1\/f:NNHN}6qY5uSFUNQXy]kIBM}Y FOm9tS N*YvOv;NSV m9_tO` Yg`OHN}Y :NNHN`O N/f[TLr ~g IBMY~/fIBM (W5u^:Wy\z NR0
00(W~bQ gaINvm9)RvKNT \[lSbm9 @b NN <<0
00 gNN8^:NVQgN^JT*Yl gB\!kClass N[
N ^JTv^eClassNOKNR S gR0Heg}YOWKN+R @bvclass^JT_NS N/f w-NN*N+RNvZc_ bvQ@b}YbN0
00S[N^'Yvm9 nWэ_lVn7hv8nMb/f^JTKNSTS gN_ gHe ^vh^:WvNSUO_(WNeGd4YbT
N0Q(Wm9_-N
00^JT/f:NNlN g HN (WLlKNMR ;`HQNN Nvhm9[FUTvwN`^ NN@bOcvckbNSbv wlI{rQ0
00tNdk1\SNwS (W^JTl
N bNO gTN g(uv:gOSN)R(u gTNx_{RNcd0v^1um9)RvvlN O Sm9N0cS0
00eNe N6q gY^JT;NN.U/f&TXRZP:N0O^JT}YOWb^JTlQS~Hev/UNhQ [(W/fNy0
00Vn50t^NvNTeN NN@bve^/fN*N (f}Yvf4lt S_ev^JTN_[fZP SblaR-NNNTvyrpS)Rv
N NN@b gRR@b[BlvS N/fNN rwQv.U UniqueSellingProposition w/f*N}Y S{USveg0
00eQ0Rb_aeN YbRvlQS~/f(W.UNT
N XNb_akNUOfnxvNTyrpf:N0 TLrb_avbR 'YRS/f1uNLqvb/gb1\ ^/fLqv^JTb1\0
00N)Y ^JT]eQN*NevX0W ]/fASRf>fvN[0^JT@beQv/fN*NNV{eu:N;NveN SSfbSsN NwvNirv^ NY u/f N0
00N*NlQS_{(WvQ\o(W~[v_zf-NR N*NMOn Mb/fvQKNV ]/fN*N[MO

NveN0
00 b_]Q NQNYN[vHegV`b'T 'YRck/fHN`_Nck/fYdkZPv0(Wm9iRveN Y-pNL:N_Nvnx/fuN bU"k ^ b 0
00S_zzTLrvNzNe gNcQ 2ufkXS):g 0N[
N /fNHNsa?Q lQ*NNd_a FO[tSm9vO yNTvnxk}Y0
00 gN*NvY|TLrSbQ N+T| v;N _ (WtZ?QvY|^:W SbQNNGr)Yzz N[
N YtZ?QvY|GW N+T| S NNTLrHQS6RN m9vO[ N+T| NO\[[vsNYrc _euNvQ[TLr/f&TO g|0
00NSN/fSbeQm9_zfvNp\\vKbk0
00SN m9/fLNXTvc6rk [NNwKNa bN1\a gbcS gNNSSbRNNv_0
00Lu[m9'Y
00YgbQNS_lQ 1\}Yk;Su NFOel gHeQ 0Ro0Rudvvv S Oada||0
00ofRgNm9wRgT bN^] gEQRO_ 1u;Nv$ReN[vRDe N-NLu[Q'Y0(um9v Nm9vpSc[0
00bNSN(uR_~lbNNsQT'`vsa YSbUV Am;m 4Yf R_~:NN*N  aQ 1uye_Q\vpeNy{| N)RT~v$Re0
00c Neg bN1\O;`v!j_ cgqQvHQT cQNvOHQz^ n0WQ0
00L
00=\{bNf}vm9vwck@b 6q bNvNT/fN0RNNvKb (WN N/fbN N /fNN Nc b/fbNOPN
00(WN gHQNbNvTLr(WMR !cNbNv0
00(W^JT
N ,{NyNT@b^zv0WMO g]'YvOR0ePN0[)RegPolaroid ~v[ll|BubbleYum /fbRvOP[0d^`OvNTnxnx[[NNI{0MbaIBMpQ_N7h(W^:W
NHQ[MO &TR1\/f,{N ,{N1\/fA\k 1\asT@w1Y%0
00~~/fVg'Yv'/nS06q TN*N/nS,{N'YYgbJT`O/f9 T<\N]vIlnf/nHamptonRoad sVirginia `OO NONl1\ NwegN
00GPY`O(W\o(W~[v_v-N[MObaNNb Swck/fLN0
00(WSOz[
N {vS/fg}Yv Kbg:_v0 (W_tvbe
N {v__/feQ\o(W~[_v-Nv,{N*NN ,{N*NTLr0bU\`OvS S gSJ_ ~S L0
00gffSNQg
00(Wk{|NTYiRvsX-N N*NlQS`7hMb)R(u^JTSbOeQN_zfvS
00{US0W `bev_bNT,dNv_zf-N S_6q_{HQbev,dQSMbL 7hMbS_QgffSNQgvSNe)Yzz0
00ar^/fN*N'Y[wKNu拄vFUT [N[v%{Q'`0eP^'`NNN0FO(WVaegaYvm9tS[[vQ NlbvY g@bce [[NuNOP N?aaQSm9[0
00(W1986t^ ar^uNcQNN/eN|WaSDayBmation Kblhsv^JT Gr-N9h,g NFUTyr'` S/f\ar^bNS (WS
NS1US0
00~gbT*N^JTZS_nXi_0m9 w0R S1rv ar^(WS
NvVSRho run=z g V bяNar^Nm9vy bR0WmblNm9vOP 0RN(WvQ_-Ne[MOvvv .U6q_N1uN_v\Pn NMR v~
NGSN0
00(WeP^avLKN N YFUT ^gN eP^ -d
NsQ| NOTm9Bl0eu_N/f:NNT[MOvN*Ne`0
00^yrSHQ[MO(WmduRvS gm0:NNeP^noAm CN\]e[MO:N mSOv~N}T y[MO
Nv9eS >f6q/f:NNQR.U\ Qbv0
00Onc/fNHNbT
00Yg`OUNoghf|4lSf[RP[_vnm `OvS^S/fz;RRNb~0Yg~v/fNog|4l `Ov_`S1\/fg:N a_vN0 T7hvN ]_S/fSu(WE0
00e[MO1\/f*NSt0
00XN eQ
00(W^JTeQ0R*Nm9
NveN0NTv( b_a] N/f]SuN}Tv;N[N0sQ./fR ]vzz(Wm9v_v-N[MO0
00^yQmS gm$c(W~~vS gm-N 1 QvyQ1\(W[ ghKmuuNGYb
N N (Wm9v_v
N_NNWWevWX0
00[Blzz 1\N[ gSvQS LKNv YgSe g0W__W HN(WWSe1\N[~b N0RSN_WvW0WNT(WNO N Tv0We zz0WSOfY0
00dNvte gffKNY ,dP+RNvhP[W]v fwc gHe0WeQm9v_v _N/f}YRl0
00V:NNNvS_tO_NNU"k wvSvN0eu:NeuNirR NSXNKN:g0P``_N/fSSSPNlQSte)Y_S S gSSSPN Mb/fwckSPN vwckSV'T0
00N)Y l[Tylenol /fH\Ncv TLrbkuo [v^JT/f7hv gCS~vNN/f N^S_O(u?e9Sgv Yg`O[fS& & b gnu& & (W`OO(u?e9SgMR1\ g_HQ`Ov;SuBlYe& & _x^v gNl[0 ~gl[$cpN?e9Sg ck/fTNm9v}YGY_t0
00TN*Nm9Mb/fgv^JT;mR_{ckbRNQ 1\/f gNyKN:NsQ.KeyFact vNV }0
00^JT/fNyl;mR VdkaUS~ Hesa Hega}Y a YBg RYYRR bHe NsO0
00YgN!kS[N*N SNNN RbN1\SN(u{USfNvo`veQN_ 6eYu Nm;RvpSa NO gHeQ0FOYgN!kQY R^JTo`S1\ONp lNp ~g/fkep0NHN_NQ NN0
00YgbNYfnx0W~bQQ_Qv*N 1\SN^JT\O[u No Ngo0Rud0FOYgN!kl}YYyuu ^y;S_NO_gKbeV{0
N0Raw1
00sNN:NNHNcQW^w1/f`bQW-NKNirSbV-NKNir0@bNw1;`/fc_SmS'Y ]_NS`0
00Q`` ^w1e/fz@wV[vcQW}YN /f@wV[v}YbT
00 zNRK{ 1\SN`f}v  z@w}Y :NNHNn4Y'YWlcN]_Npe NnvQW v]V[Saw ,{N)YcwVX ck}YN*NQWN*N SI{bN[ w/fNJSR Pr^Q )R=0
00&TR ]~/}_lUY[r ~SV[ N6q1\_\_V:N gS/f 
00w1
00sN\ gdk T~KN_ HN^JTcFUN1\f_\_N0
00(WTyFUN^JTM0WQWveP O]v^JTo`1 Q  Ra /fg8^c0Rv ^JT;NTNtFU\KNIY^yf0
00~gbT}6qvP\QsNNsO\O teSO tS bN0RYEQegzRav^JT_WX  v^JTOm9bTb{ tS NONNS-pNLR  Ra vnx/fheza FOQ N/f)YlLzz N@wE0
00(WRagzvs^b^JT-N 'YLvQS u N~^JTKNf'`bt^ b,g1\S_\O^JTvvv b(W5u^JT-N b^JTb_g}Y _N[z'kClio VY FOOtS N_^JT-NvLrP[/fNHN
00 gePz/gc[uO:NNv1\;ubv BleHh_{{w [hQ N~.UOo`v0f|v/f eHh8^8^O(uOtS NfvW[SO 6qTNS}vW[hs }Ya w N w_Q| gV
NvaMb/fgv0\ N/fU[:Y;N0,g+gPnNT
00]:N]d T
00 TW[/f,{NWWbLr0`Q T 1\N[MQO(u )Q N,v`Q>f:y Ne`O0Rg0WMO Ne`O]b T 6qTMbO(u )Q T Nmm0
00lQSv Ty aIBM0ATT0GE3MI{ TR "[Bg_ 500'YONvlQS0 gePNvQNw~ _SSbW[ve bR0Wv^TVHh0
00FOOO (WNlQS>e_SeglQS TW[ N )QW[ \OvQ TyKNMR [Ne1\ g T0
00_f>fv  GF O(u{QW[/fSN(WwmQ萄v (u5uhV GeneralElectronic NW[0 GAFvl1\ NHN}YN0 (uoGrlQS GeneralAnilineFilm N/fN*N_Q TvlQS0S_NNvbvQ Ty9e:NGAFveP NN]_6q8l NOQ TN0
00sN GAF]Tlvb Ty9e:N )QW[ 'YiQ_NelbSY Tyf2~\o(W~[0
00 W[kvdl alphabetsoup NvsO FONNtSl g`bNN][MO(W_-Nv z0@bN NNb:NS_NpnovzrrrT0N)Y@bQ[v Ty S0R*gegYt^TMb_~g0
00Yg`O,{N*NeQNv_v NUO Ty\SuHeg0
00Yg`O N/f,{N*N0R `OYgl g SN*NS_v Ty `O1\~pxySbNSN0
00kY [m ProctorGamble NhilQSColgate Palmolive (WS~n@b(uv N TV{eu SNfYSt0
00(WhilQSvTLr~
N `OOSsYlQS]v Ty
002mYr02mYr7R0hi_.RPalmoliveRapielShave himx|0hiv0
00(W [m v5[ [(Na0W~kyNT[MO V vQ(WNv_zf-N`S gN*NS_vMOnpl nLrTide Oc g m}v White ULrCheer Oc gk m}vf}v WhiterthanWhite RsLrBold mdc g IQNs bright 0
00~g  [m b g\vTLr FO%Nk hi Y$N P )RRk hi YN P N N/f00eNTvYgbRv 1\N*NevhP[ ehP[0e TW[ 1\/fHN{US0
00 Te N Ty NNh$N*N N TvNT S_Ny
Nege SNy1\ NS /fgSt Yg gNVb`OvMOnbce /fNv Nx^ S_`O]7hZPe f/f~bv`gR0
00^8OTLr~vw1
00iSASt^vLS gwQaINvR1\/f^8OTLr~Lineextension 1\/f (us gNTvTLr v^\[(u(WeNT
N0
00^8OTLr~/fnnZiZiv FO~gtS/f!j!j||v0vQ`b_Y N@b
00 bN6R \v [/fv^:W-Nb gg'Y`S gsvv0bNvm9N w0R\SOBR NN1\wS[eg6R Nv\vKN TNSFU  \/fyONMSOuvv0bNv~[O-pNSOBR0
00 (WT?Q~b_0Rb3bkuBR 
00 ~bbWW\v 0
00,geg MOna g)R O~8^aOSuNfvN gNTLrvMOn*Y g)R NN[E
N]bN{|+R Ty0FO^8OTLr~vV{euN{|+RTLr[MOvNQz O_TLr(W_v-NS,gfpfv&qpS_!j| Nn Yg\o(W~[pN?e9Sg NQ_N N b3 1\b b(WpNve _N NS \ N0
00y-dOfvw1_N1\_0RN[g~v~0
00^JT N/fr}v
00NNvLN^JTW-NvN*N /fN NSNSOV^v^JTk;RaNS_V^v^JTf g00w/f7hTNO
00S g[NSS^ v^JT Mbfcc\o(W~[v`aTR:g V[NO_0RvcvS0
00(W CSN+Rb O~_v-^JTTbNvV^_^JTm:NN0V:NMRSBlzsS.U N~/f&Tq_TT\o(W~[vgsQ|0NSOV^v^JTl gt1uk N0OV^v^JT] S gON[EvLReg$R[NSV^_b^zDe^_v^JT/f&T8T_N  N/fQg*NNv;N`SN6R[v0
00JVCjNSU_>e:gHRS 1000:gyvTLr^JT
N _bR0WbFUTvyr'`NNfnZi U& & [ g hb_nlhV 0
00FO0R^/fNHN gUOOp00JVCv^l g_nZi0W~bQNT{Hh NNul gD
N0W@Wb5uSx NON"}SNekvDe0
00_Y'Y^JT;NrNyku NN N'Y[_wNN(WT `Oel0elBl0elb(`0elcb0el^ SFTPW(WcS^JTr}vvuRpp0
00N)Y gjfv^JT;N/f?aa>P,TvN NNbOOYN90t^NvenoAm s(WNN NFOAQ fR\o(WTs g~[TNN\OSTAm0
00 NQ/flv)Yz
00S g$N*N]cMbNbsST0
00[Nm9 NN_N NQ[NS_Nlv)Yz N0NN ^gcOa OSRSFUcQNNnavNTT gR uSN/f4ng0
00Tm9[SNcO_Y}YY [JT`O `OTZPN0^`7hZPk}Y [cOpP[NOeNT NSYUOhss gNT0[\o(W~[_ g)R NOo`b g+cba [~[a_O^ [:N^JTcONNpSam;Rvm9sl [:N`OvNTcOSNB\DRN00(WlV @b g]lQStZ?QNTSň
ND gN/e5uSx0YYNN*N00kN*N5ubOQ[OU_0RlQSv5u-N NOeTRg0 N k"[[uebkN NNO[Q:aS0
00]kt^Oc0Rm9500Na"v5u _N gNON bDHN^'YegNm9[00lV]lQS\\25vXsR_RNNNNm9v[ NSvQN(uegNm9^zsQ|v;mR0
00Yg`OTm9[ `Og}Y ga=m0VvpQ_lQS1\ g pQ_ gp^/fvc-L-NvN'YbR [ g400N~[vDe^ kt^Xs:N30 N1989t^%NNNYCQ0
00 bNv~[/fwRP[ ~[sQ|oR;`lkS\
 NNv^ NNaJTbNNNv`l S_bNhso}Y NNOy^bN FObNd8xN NN_NOfWvJT0
00c NegbTm`~v0c#v0aov0^'`v& & TyS^6eNN{P{ S_6q NS/f_gKN Cg\O3ΘN0
00[m9vLv]w~^JTaega'YvSR S_V^v^Ndk^zDe^ _YSO$OK{ S`:NNHNN7hvV>e(W N Tv^JT-N b[ N TvN ~gO]+RHN'Y0
00V (WR\O^JTe NFO|Q~S g^JTvhv^S flQSb_a (W^JT-NKmNSXRV^svV } QY NN!kvQQ0
V0QQwSeQV{eum9OINVOLVEMENT
00wvHQ NKb:N:_T
00SSSPNvSS S gSSSPN Mb/fwckSPN  Therealthings /f)R(u\o(W~[_v-N\,{N*NNTIY:Nck[ \TegvQN{|00\N HQ NKb:N:_ FOb:W
Nv __/f N(ulQs^b NlQs^egcv Sev[bS/fQbgy0Y NSKmv HQS*g_ TS*g_%0
00 TS6RN b TNS HQN 
0Y[P[uQlQN{ 0 *N-NeYY hQ(WNe (uvz/g0
00IBMv^l gSf5u 5u/fpQ_lQSSpeny Rand
00@bSf 6q IBM/f,{N*N(W\o(W~[_-N^z5uMOnvlQS0
00N)Y]TlQSvrCQTaUTastere sChoice /f[TLr g'Y FO/f,{N[QQr^q_TaUv Ty/fNHNfMaxim 6q :NNHNf N/f,{NSTLrbT
00YgbONKNuN T{|FUTU:N TS v HN vQNT(W^:WzN-N_Nr`S4Y v^_gsOHev1\SNU:N 6RN 0
00yV{euv/f~%[] gFUTb/g\oRvOe ^:WzN[R$RevcknxSSU\RKmvQnx gT O`^JTf gRvNQ0
00cENb
00^JTvQQR0R^ gY'Y
00/fNg'Y$ SNN$[T
00(W*NOo` Od*YY*Ynv>yO-N  gsQ^JTvQQR [(W g[^JT@bSo`vSHeg g8Y'YKNZ0
00}Y^JT SN(u N:WSeb NSev egb_[0FO gNp NS NN:W &TRNQcelm=\T NRNYe_ ^JTQvQnonvl ee<{iOO\o(W~[0
00N,NX[(W`~[_ ScSNvQNMRvwN~;TTvOo`0R_1_ Ra NevNT1\eu/fZcNjm90
00N,N(W,T+RNJTN]Ne@bwvgygire /fPW@w NR0(W OdvNgll-N /UNS_Hegv ^g /f-NkpRNrzvvh uQ5GYb0
00YguQGYv 1\ NSN N5EN SKN 1\kp v/f4lnzw ~/(gevcENbN0
00cENb`HNSb
00dNbN(WMRbcvvcV^SNDe^:NW@xvLe_ gSNyz4xzve_ bNyKN:NwSeQV{euInvolvemint 0
00wSeQV{eubSN:N/fNyO FOONn(uv z^]YcYrvbN8RbYZ7Ye8nbVYKN{|v;mR S b.Uf~
Nvwf
Nlb ]0
00wSeQV{euSNyKN:NNyNNEVENT L FO[k1uN*NTLr^RvRk[@bNuvHeg fwQ}Ya fwQmeQTfwQ0O'`0``S50NN!kqQNv>Nb
SRvk[ O/fYHNoRN_0
00 N`HNy|T[ [S/fN*N>yOSvoRNT egYvnc>f:y\m9:NRv^JTcS/f N[v0
00S_6q N gY VN[[ (W[-NYY0W w5u^JT0Bg_^JTI{I{ FO/f fYvNOYg`Ov^JTbNvON32kKvSVSNSNNvX NwQSOvLR'T0&TR aegaYvNN0R^JT 1\Ob5usQc0
00VvZ\Dewars lQS1\d_k g Z\Dewars SQ4Oag(WN{b~^JT-N~TNel
RQh:N (WfTN0WelaZ\Nir `O\ g:gOQs(WZ\^JT-N0 (WOh-NR>f:yN*Nwckv Z\Nir ^JT vQh/f SO/f`O 0
00R^JTYg Nir b v;mRQ[ NS b zv \Of gR FO7h_NNY_`qN`EN eQN*NZ\Nir^8^f>fvYZf0
00 g VV[N)RboNationalpatentMedicals :N6rkcON*NONNvP[sY Q T15R v:gO QYNdk_5v^:W`S gs0
00(WN*NhQV'`vb~^JTHr-N [lQS[^N*Nz[ Bl6rk\NN\i[O(uGYW\MickeyPals OK)]vgqGr[eg VYSN(WNTv5u^JT-NQs ~g gpeCSNSN0
00S *N`aRv wSeQV{eu vyr_KNN/f[N0R`avn kir(vbPf gR faRN0
00Tb_0RYZ7Y^GPkweg NNO[ g:gO Q T15R a0RftQKY /fTLrnbovZNr &^NNqQNNy_VYOv_PN0
00NUOwSeQV{eugv_YHeg01u6R gyNNv^Om9SNNN SNkUS`^JTpSa0Rf'YvHeg0
00:NNHN(uwSeQV{eu
00SVN s(W OdZSOpev*YY ZSOrp0 w5u0^d0b~0Bg_0^JTLr0lQqQ}lf  {vN)YNUOyRvirSO ck(W NDR^JT0
00,{NbTNTvrp NT:NO Vv~^:W
N k[s^GWHRvNT~:N12 000yTLr0(W-NV ~^:Wck(WN*N*Nb0W w TyFUT^:WM^T0W TyFUTeT[ NeQ0
00fS:Rv/f S_^JTHegMNOveP ^JTvO(uS X NS(W^JT
N O(uvpev_N(WXR ;S^0_^0Yr;S0O^_N_Ygc^JT fOm9v Nfc0
00N` TLrb_a ^JT ]el0RNs:W;mRvHegN0
00`a`O/f?Qzfv6R FU GP`OS g75000v{egO (WN gv{KNQ Yg`O ^g(uTLrw T^(WhQVv6rkN_-NYu NpSav HNkN*NpSaY\
00pQelQSS(WL[vswQ 5uRf e1\G0R7hv [v^JTNtFU [(u75000egSRNNNN `OvOTvQ-NKNN1\/fcON*N6rkT\i[^8^`vbVYVYT NNNtS N(uegcONVYT0
00y[(WNNNNSb:N63*N-ir-N_(W^GPeO;mRv/UN^R SRbVY;mRv\i[1\ g:gOSN :N ?QzfvbkS v^(W-ir-N_v8nL-N@wNS 5uRf 0
00nc  5uRf O4600N-ir_NSN
00NSR;mRv-ir-N__0RN00~["k[NN[NNNS[NNN-pNNS[TLrv_egV^[0,TegPN*NwSeQV{euL(u)Rv_Y 6q ck/f^JTveRa N)Y gHev^JT ^JT;NN[p N^S b35g4(W0W
N N\o(W~[ TNl Mb,T0Ro`0
00&TR eu1\}v}vb:gO~zN0
首页 上一页 共8页
返回书籍页